Let’s face it…Millennials have shown little interest in buying diamonds. A big part of the blame can be placed on how diamonds are marketed. There is no excitement, no romance; nothing to capture the attention of this important demographic. Online…
Polished minerals and art pieces This is the largest and diverse group of products that you’ll see at a mineral show. It is also the most popular and often the most profitable. Any mineral that has been cut or polished…
The Mineral & Gem Asia Buyer’s Primer: Part 2 Fossils Fossils are the remains of living organisms, impressions and moulds of their physical form, and marks or traces created in the sediment by their activities. Fossilisation refers to processes that…
The Mineral & Gem Asia show is only a few weeks away. For many jewellers this may be the first time at a mineral show. It can be helpful to have a few pointers on what to expect and what…
De Beers is bringing back the most successful slogan in advertising history. It is the campaign that captured the hearts of two generations and gave them a reason to desire diamonds. But will it work for Millennials? According to Stephen…
It seems that where ever you go people are constantly looking at their smart phones. Traditional sales people often find it frustrating to pry a someone’s attention away from their phone. So why not use your customer’s phones to get…
