Let’s face it…Millennials have shown little interest in buying diamonds. A big part of the blame can be placed on how diamonds are marketed. There is no excitement, no romance; nothing to capture the attention of this important demographic. Online…
Author: Dave Siskin
Mineral & Gem Asia: A Buyer’s Primer Part 3
Mineral & Gem Asia: A Buyer’s Primer Part 2
Mineral & Gem Asia: A Buyer’s Primer
A diamond is forever…really?
2 new ways to use smartphones in your jewellery store
Undisclosed treatments are only the tip of the iceberg.
The art of the “no-close” sale
Why the Apple watch is not a threat to jewellers
The Apple Watch has many in the jewellery industry concerned about the future of their own fine watch sales. There is no question that the Apple Watch will be a big seller and jewellery stores will not get to stock…