Memos are a big part of the jewellery business. It is a way to bring in goods for a short time to fill a specific request. But some stores operate almost entirely on memo goods. It has become a quick,…
The memo trap
Author: Dave Siskin
Cruiseship jeweller makes $4.6 million error
Even the judge says this is “A gem of a case!” In February 2013, Thomas DePrince boarded a Starboard Cruise Services Inc. ship. While on his cruise, he went into an onboard jewellery store owned and operated by Starboard and…
Safety is your number one priorty
While leaving work for the day an employee of a jewellery store in Philadelphia, Pennsylvaniawas abducted, beaten and hit with a stun gun while the assailants unsuccessfully demanded the alarm codes and combination to the safe at the store where…
Your store, your employees, and social media
One of the biggest complaints I hear from jewellery store owners is the amount of time it takes to actively pursue a social media presence. Yet another common complaint is employees that are glued to their smartphones during work hours.…
5 tips for selling to Millennials
The Millennial Generation (Generation Y) is rapidly eclipsing the coveted Baby Boomer demographic. Millennial retail sales are predicted to be worth USD 2.45 Trillion in 2015 and by 2018 they will bypass the Baby Boomers by forking over USD 3.4 Trillion in spending.…
Recovering a Stolen Diamond: Video, Vigilance, Victory
In September of 2013, a couple entered Old Northeast Jewelers in Tampa, Florida to look at jewellery. After a request to see a watch in a front display case the salesman left the case unlocked while he showed the watch.…
How to get inside a customer’s head
The biggest mistake that a retailer can make is assuming that you know what customers want, what they expect and how to reach them. You set your displays, craft your marketing and train your staff based on your perception of…
4 Reasons to disclose gemstone treatments
Disclosure of treatments in coloured gemstones and diamonds always seems to be a controversial subject. Many jewellers and gem dealers fear disclosure. Some online and television companies hide their disclosures with a hard to find link, often leading to a…
A few security tips
Let’s face it, jewellery is a dangerous business. There are people that want to take everything you’ve worked hard to create and are willing to harm you or your employees to get your goods. Most jewellers are aware of the…
Mineral supplements for your store
As jewellers, we sometimes forget that the sparkling jewels in the showcase are really just rocks that have been cut and polished into the gems we all know and love. These same rocks in their natural state are not only…