In today’s world, it is vital for any retail jewellery business to have a website and a social media presence. A website is your virtual storefront. Social media is your marketing platform. The link that connects them is a blog. Every time you add…
Everyone is talking about Millennials. We are talking about them, trying to figure out how they think, and attempting to navigate the weird marketing space that reaches this generation. But why? Eventually, they will be a buying force, but they…
With his latest article titled The Synthetic Diamond Scam, Martin Rapaport points a finger at the lab-grown industry, calling them out on a lack of ethics and fooling the public into believing they are a product of value. There is…
Last year an internally flawless 12.03-carat fancy vivid blue diamond, later named “Blue Moon of Josephine,” set the record for the highest price ever paid for a diamond at $48.5 million. This April, Sotheby’s will feature 2 more important blue…
Around 8-9% of all retail purchases will be returned. Jewellery tends to have a slightly lower rate of returns, but the financial impact of a high dollar return has a greater effect than the return of most other consumer products. A…
Virtually all countries and cultures have a special day to celebrate motherhood. Although there are several exceptions, most countries celebrate Mother’s Day in May. This is the last jewellery selling holiday until next fall so you want to make it count. A few good…
