Did I get a good deal?

It is the most common and most frustrating of all the questions you will face. If you have a retail jewellery store, you will hear this question all too often. Your customer comes in to ask your professional opinion about a…

5 Summer Events to Boost Your Business

Since there are no gift-giving holidays until December, summertime is a slow season for many jewellers.   This year, the jewellery business is experiencing even more of a slowdown due to global political and economic chaos.  It will eventually get better,…

Protect Yourself from Online Fraud

In today’s marketplace, an online selling platform is almost a requirement.  Online sales are global and can work for you 24 hours per day, 365 days per year.  Online sales also give a jeweller a significant risk exposure.  According to…

Why fear lab-grown diamonds?

The diamond industry is at war with lab-grown diamonds.  Even though the creators deny it, the “Real is Rare” slogan appears to have lab grown stones directly in their cross-hairs.  Why is there such a fear of lab-grown stones?  Do…

Engage your bridal business with video

Getting to play a significant role in some of the most important events in your customer’s lives is one of the best things about being in the jewellery business.  Of course, the biggest, most life-changing event is getting married.  A…

“Real is Rare” slogan misses the mark

While De Beers stubbornly clings to the well-worn “A diamond is forever” slogan, the Diamond Producers’ Association (DPA), in an attempt to attract the Millennial market, unveiled its own new slogan: “Real is rare. Real is a diamond.”   This…