Online marketing is an essential part of business today. Social media keeps you at top of mind. Email campaigns, newsletters and blogs reinforce top-of-mind awareness. All of these have limitations. Social media is fleeting and there is no guarantee your…
Since there are no gift-giving holidays until December, summertime is a slow season for many jewellers. This year, the jewellery business is experiencing even more of a slowdown due to global political and economic chaos. It will eventually get better,…
Social media is no longer just a place to chat with friends or look at pictures of cute kittens. It is becoming the fastest growing platform for making direct sales online. Facebook, Twitter, Instagram, Pinterest, and others all have Buy…
This coming year will see major change in how the jewellery industry does business. There will be new business models at all levels of the trade. Progressive adaptations to new ways of thinking are essential. Diamonds DeBeers and other…
One of the biggest complaints I hear from jewellery store owners is the amount of time it takes to actively pursue a social media presence. Yet another common complaint is employees that are glued to their smartphones during work hours.…
