Online marketing is an essential part of business today. Social media keeps you at top of mind. Email campaigns, newsletters and blogs reinforce top-of-mind awareness. All of these have limitations. Social media is fleeting and there is no guarantee your…
In today’s marketplace, an online selling platform is almost a requirement. Online sales are global and can work for you 24 hours per day, 365 days per year. Online sales also give a jeweller a significant risk exposure. According to…
Social media is no longer just a place to chat with friends or look at pictures of cute kittens. It is becoming the fastest growing platform for making direct sales online. Facebook, Twitter, Instagram, Pinterest, and others all have Buy…
This coming year will see major change in how the jewellery industry does business. There will be new business models at all levels of the trade. Progressive adaptations to new ways of thinking are essential. Diamonds DeBeers and other…
I like to call it The Harvest Season. We plan, toil, build and prepare all year long for the next few weeks. For the jewellery industry, holiday shopping will amount to 30-50% or more of yearly revenues. And this year…
