Tag: Forevermark

DeBeers enters the diamond grading game

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The newest player in the field of diamond grading in none other than DeBeers itself. The International Institute of Diamond Grading & Research (IIDGR), a part of The De Beers Group of Companies, is making its services available to the…

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Forevermark’s epic new ad could be a winner

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It is no secret that I am somewhat sceptical about Debeers bringing back the “A diamond is forever” slogan.  It worked well in the past but it does not hold the same emotional connection with Millennials as it did with previous generations. …

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