Kay Jewelers, one of the largest jewellery chains in the US became the centre of controversy over allegations of switching diamonds in customer’s jewellery. Signet Jewelers Ltd., the owner of the Kay, Zales and Jared jewellery chains, denied they are…
Tag: Technology
Augmented and Virtual Reality: The Brave New World of Retail
Augmented Reality is an exciting new tool for distributing information through “beacons”, close-proximity, wireless broadcast points. These beacons connect to smartphones, smartwatches, and other wearable technology. By itself, it has tremendous potential. Combined with virtual reality, smart mirrors, virtual fitting…