Tag: Technology

Use imagery to prevent stone-switching fraud

Kay Jewelers, one of the largest jewellery chains in the US became the centre of controversy over allegations of switching diamonds in customer’s jewellery.  Signet Jewelers Ltd., the owner of the Kay, Zales and Jared jewellery chains, denied they are…

Augmented and Virtual Reality: The Brave New World of Retail

Augmented Reality is an exciting new tool for distributing information through “beacons”, close-proximity, wireless broadcast points.  These beacons connect to smartphones, smartwatches, and other wearable technology.  By itself, it has tremendous potential. Combined with virtual reality, smart mirrors, virtual fitting…

2 new ways to use smartphones in your jewellery store

It seems that where ever you go people are constantly looking at their smart phones. Traditional sales people often find it frustrating to pry a someone’s attention away from their phone. So why not use your customer’s phones to get…