In 2015, according to the Jeweller’s Board of Trade, the US lost over 700 retail jewellery stores. The decline in our industry has been steady for over a decade. More than 30% of all retail jewellery doors have closed since 2000. This…
This phrase has been the mantra in retail as long as I can remember. “The customer is always right” was originally coined in 1909 by Harry Gordon Selfridge, the founder of Selfridge’s department store in London. The phrase was meant to assure…
Product knowledge is one of the most important assets a salesperson can have. It is vital to know as much about the products you are selling as possible. That does not mean that a salesperson needs to demonstrate their knowledge…
We need to remember that it is not our likes and dislikes that matter, it is the customer’s. An item may be inexpensive but if the customer has a deep emotional tie to it, it may be the most precious…
A gentleman walked into my store and after I introduced myself we chatted about the weather and several other things for a good 10 minutes. Finally he said that he needed a bracelet for his wife but hoped he would…
