In today’s world, it is vital for any retail jewellery business to have a website and a social media presence. A website is your virtual storefront. Social media is your marketing platform. The link that connects them is a blog. Every time you add…
Around 8-9% of all retail purchases will be returned. Jewellery tends to have a slightly lower rate of returns, but the financial impact of a high dollar return has a greater effect than the return of most other consumer products. A…
The holiday madness is over and it is back to the daily grind of running a retail store. Selling jewellery on a day to day basis can become a routine task. It is easy to slip into a selling rut;…
Let’s face it, jewellery is a dangerous business. There are people that want to take everything you’ve worked hard to create and are willing to harm you or your employees to get your goods. Most jewellers are aware of the…
Women love shopping for jewellery. For many it is not only a hobby but often it becomes an obsession. Give a woman a decent amount of money to spend on whatever she desires and the chances are pretty good that one…
