Who are the HENRYs and why do you need to understand them? HENRY stands for High Earning, Not Rich Yet. HENRYs have household incomes between $100,000 and $250,000 but haven’t built wealth. Income refers to how much money comes into…
Meet the HENRYs
Tag: Millennials
“Real is Rare” slogan misses the mark
While De Beers stubbornly clings to the well-worn “A diamond is forever” slogan, the Diamond Producers’ Association (DPA), in an attempt to attract the Millennial market, unveiled its own new slogan: “Real is rare. Real is a diamond.” This…
Understanding Millennials: Why It Matters
Everyone is talking about Millennials. We are talking about them, trying to figure out how they think, and attempting to navigate the weird marketing space that reaches this generation. But why? Eventually, they will be a buying force, but they…
Empower self-gifting
Self-gifting is one of the hottest trends of this holiday shopping season. An estimated 60% of shoppers plan to buy something for themselves. Self-gifting is strongest in the Millennial segment but it is gaining popularity across all demographics. It is…
Forevermark’s epic new ad could be a winner
It is no secret that I am somewhat sceptical about Debeers bringing back the “A diamond is forever” slogan. It worked well in the past but it does not hold the same emotional connection with Millennials as it did with previous generations. …
A diamond is forever…really?
De Beers is bringing back the most successful slogan in advertising history. It is the campaign that captured the hearts of two generations and gave them a reason to desire diamonds. But will it work for Millennials? According to Stephen…
5 tips for selling to Millennials
The Millennial Generation (Generation Y) is rapidly eclipsing the coveted Baby Boomer demographic. Millennial retail sales are predicted to be worth USD 2.45 Trillion in 2015 and by 2018 they will bypass the Baby Boomers by forking over USD 3.4 Trillion in spending.…