Tag: market

Understanding Millennials: Why It Matters

Everyone is talking about Millennials.   We are talking about them, trying to figure out how they think, and attempting to navigate the weird marketing space that reaches this generation.  But why? Eventually, they will be a buying force, but they…

The decline and fall of the diamond empire

It has been a difficult year for the diamond industry.  Prices and demand for polished goods are steadily falling.  De Beers sights are getting smaller and more lots are being deferred or rejected.   Prices of rough were reduced in May…

Lower priced diamond rough…will it help?

De Beers lowered the price of rough by around 10%. While this does add a slightly better chance of profitability for cutters, how will it affect jewellery at the retail level? DeBeers likes to believe that it is the driving…

DeBeers is making positive moves but is it too late?

DeBeers is reacting to market pressures by reducing prices and production. According to Bloomberg, rough prices are falling by 9%. Rapaport News reports reductions over 10%. Last month DeBeers cut its yearly production goal to 29 million to 31 million carats from a target…

The 4C’s of Buying Gold Jewellery from the Public

I received an email in response to a recent blog post asking for more information about buying gold from the public.  The downturn of the Asian economy offers an opportunity to help your customers while creating a new profit stream…