Everyone is talking about Millennials. We are talking about them, trying to figure out how they think, and attempting to navigate the weird marketing space that reaches this generation. But why? Eventually, they will be a buying force, but they…
Around 8-9% of all retail purchases will be returned. Jewellery tends to have a slightly lower rate of returns, but the financial impact of a high dollar return has a greater effect than the return of most other consumer products. A…
Product knowledge is one of the most important assets a salesperson can have. It is vital to know as much about the products you are selling as possible. That does not mean that a salesperson needs to demonstrate their knowledge…
We need to remember that it is not our likes and dislikes that matter, it is the customer’s. An item may be inexpensive but if the customer has a deep emotional tie to it, it may be the most precious…
The holiday madness is over and it is back to the daily grind of running a retail store. Selling jewellery on a day to day basis can become a routine task. It is easy to slip into a selling rut;…
Thanksgiving marks the official start of the holiday shopping season. Although this day is an American holiday there is one thing that should be universal…giving thanks for everything that is good in our lives. We are fortunate to be in…
It has been a difficult year for the diamond industry. Prices and demand for polished goods are steadily falling. De Beers sights are getting smaller and more lots are being deferred or rejected. Prices of rough were reduced in May…
Last May Reed Exhibitions, operator of many jewellery shows including the JCK Las Vegas Show, bought the venerable Jewelers International Showcase (JIS). JIS has been in operation for four decades serving retailers in Florida, South Eastern US and the Caribbean.…
September and October is jewellery show season in the US and Asia. This is the time of the year that many people in the jewellery industry take to the skies carrying jewellery with them. This can be one of the…
I never saw it coming. Just a loud bang and my car started spinning. It was over in just a couple of seconds. Just a few days ago my car was hit by a drunk driver. The police estimate that…
