Pokemon Go is an augmented reality game created by Nintendo using a smartphone’s GPS and camera to find hidden graphics. Launched in the US, Australia and New Zealand in early July, it is now being rolled out in parts of…
Pokémon Go or no?
Tag: jewellery
Building a Customer-Centric Culture in the Jewellery Industry
I bought a new car about a year ago. After shopping around, I decided on a dealership nearly an hour from my home because they gave me the most pleasant experience and emphasised their exceptional customer service. And so far,…
Greetings: The First Step in Selling
The first 10-15 seconds from the moment a customer walks through your door is the most crucial part of any sales presentation. It is more important than product knowledge or closing skills. You need to get their attention and build…
Use imagery to prevent stone-switching fraud
Kay Jewelers, one of the largest jewellery chains in the US became the centre of controversy over allegations of switching diamonds in customer’s jewellery. Signet Jewelers Ltd., the owner of the Kay, Zales and Jared jewellery chains, denied they are…
Augmented and Virtual Reality: The Brave New World of Retail
Augmented Reality is an exciting new tool for distributing information through “beacons”, close-proximity, wireless broadcast points. These beacons connect to smartphones, smartwatches, and other wearable technology. By itself, it has tremendous potential. Combined with virtual reality, smart mirrors, virtual fitting…
Augmented reality: The Jewellery Store of the Future
From Wikipedia, the free encyclopaedia Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data. …
Does your business have a future?
In 2015, according to the Jeweller’s Board of Trade, the US lost over 700 retail jewellery stores. The decline in our industry has been steady for over a decade. More than 30% of all retail jewellery doors have closed since 2000. This…
Is the Customer Always Right? Maybe Not
This phrase has been the mantra in retail as long as I can remember. “The customer is always right” was originally coined in 1909 by Harry Gordon Selfridge, the founder of Selfridge’s department store in London. The phrase was meant to assure…
Young and looking for a job? Read this!
This is a tough time to be young and starting a career in retail jewellery. Too many stores are closing and the competition is fierce. There are plenty of career advisors who will tell you all of the things you are supposed…
Do you have a blog?
In today’s world, it is vital for any retail jewellery business to have a website and a social media presence. A website is your virtual storefront. Social media is your marketing platform. The link that connects them is a blog. Every time you add…