Tag: holiday

Why you should love procrastinators

Procrastinators wait until the last minute to do their holiday shopping.  Now that there are only a couple days left for this selling season, procrastinators will come out hiding and into your store. Treat them right and they can be…

Empower self-gifting

Self-gifting is one of the hottest trends of this holiday shopping season.  An estimated 60% of shoppers plan to buy something for themselves.  Self-gifting is strongest in the Millennial segment but it is gaining popularity across all demographics.  It is…

The harvest is under way and it is looking good.

I like to call it The Harvest Season.  We plan, toil, build and prepare all year long for the next few weeks.  For the jewellery industry, holiday shopping will amount to 30-50% or more of yearly revenues.  And this year…