Virtually every trade publication or blog is talking about the diamond crisis. Prices are plummeting and demand is falling across all levels of the industry. Companies in default, bankruptcy and closing doors are becoming all too common. From the mines…
The July sight may be an indicator of the future of De Beers. According to an article on Damonds.net, more than 65% of the total value of rough was rejected by sightholders. Stating a lack of profitability, the buyers are…
The diamond business desperately needs more clarity. I am not talking about inclusions but the need to be clear on what we are selling and how much it will cost. The diamond industry is built on smoke and mirrors. Everything…
Let’s face it…Millennials have shown little interest in buying diamonds. A big part of the blame can be placed on how diamonds are marketed. There is no excitement, no romance; nothing to capture the attention of this important demographic. Online…
De Beers is bringing back the most successful slogan in advertising history. It is the campaign that captured the hearts of two generations and gave them a reason to desire diamonds. But will it work for Millennials? According to Stephen…
Even the judge says this is “A gem of a case!” In February 2013, Thomas DePrince boarded a Starboard Cruise Services Inc. ship. While on his cruise, he went into an onboard jewellery store owned and operated by Starboard and…
In September of 2013, a couple entered Old Northeast Jewelers in Tampa, Florida to look at jewellery. After a request to see a watch in a front display case the salesman left the case unlocked while he showed the watch.…
No other consumer product on the planet is examined and analysed in greater detail than diamonds. We have colour grades with imperceptible differences, clarity grades that take into account inclusions that are invisible to our eyes. We measure cutting to…
