Tag: diamond jewellery

“Real is Rare” slogan misses the mark

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While De Beers stubbornly clings to the well-worn “A diamond is forever” slogan, the Diamond Producers’ Association (DPA), in an attempt to attract the Millennial market, unveiled its own new slogan: “Real is rare. Real is a diamond.”   This…

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Martin Rapaport points a finger at the synthetic diamond industry

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With his latest article titled The Synthetic Diamond Scam, Martin Rapaport points a finger at the lab-grown industry, calling them out on a lack of ethics and fooling the public into believing they are a product of value. There is…

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