Pokemon Go is an augmented reality game created by Nintendo using a smartphone’s GPS and camera to find hidden graphics. Launched in the US, Australia and New Zealand in early July, it is now being rolled out in parts of…
Pokémon Go or no?
Tag: customer
Building a Customer-Centric Culture in the Jewellery Industry
I bought a new car about a year ago. After shopping around, I decided on a dealership nearly an hour from my home because they gave me the most pleasant experience and emphasised their exceptional customer service. And so far,…
How easy is it to contact you?
Contact information is perhaps the most important part of marketing or advertising. Without a way for a customer to take action, all of your efforts are for nothing. Yet surprisingly, this is one area that often is overlooked. About 30…
Big box-1, local retailer-0
I recently went to my local hardware store to buy the supplies I need to replace a torn widow screen. With the tools, materials and screen cut to order I expected to pay around $25. I shop at this store…
Wants vs Needs
Women love shopping for jewellery. For many it is not only a hobby but often it becomes an obsession. Give a woman a decent amount of money to spend on whatever she desires and the chances are pretty good that one…