There is no doubt that the diamond industry is going through a fundamental transformation. Crisis after crisis keeps pummelling the trade; breaking down the long held trust and faith for the product. DeBeers is faltering; cutting prices and production. Polished…
Rapaport pops the Diamond Bubble
Martin Rapaport published an article calling the actions of the diamond mining companies and banks a Ponzi scheme. He points out the free-falling sales volume of Debeers. The De Beers November 2014 sight was $527 million, while the November 2015…
Thanksgiving marks the official start of the holiday shopping season. Although this day is an American holiday there is one thing that should be universal…giving thanks for everything that is good in our lives. We are fortunate to be in…
How easy is it to contact you?
Contact information is perhaps the most important part of marketing or advertising. Without a way for a customer to take action, all of your efforts are for nothing. Yet surprisingly, this is one area that often is overlooked. About 30…
The harvest is under way and it is looking good.
I like to call it The Harvest Season. We plan, toil, build and prepare all year long for the next few weeks. For the jewellery industry, holiday shopping will amount to 30-50% or more of yearly revenues. And this year…
GIA hacking is a symptom of deeper problems in our industry
By now, most people in the jewellery industry probably know about GIA invalidating over 1000 diamond grading reports due to someone hacking into their database. Grades were changed before the reports were printed. This comes on the heels of other issues including…