Getting to play a significant role in some of the most important events in your customer’s lives is one of the best things about being in the jewellery business. Of course, the biggest, most life-changing event is getting married. A…
While De Beers stubbornly clings to the well-worn “A diamond is forever” slogan, the Diamond Producers’ Association (DPA), in an attempt to attract the Millennial market, unveiled its own new slogan: “Real is rare. Real is a diamond.” This…
Kay Jewelers, one of the largest jewellery chains in the US became the centre of controversy over allegations of switching diamonds in customer’s jewellery. Signet Jewelers Ltd., the owner of the Kay, Zales and Jared jewellery chains, denied they are…
Augmented Reality is an exciting new tool for distributing information through “beacons”, close-proximity, wireless broadcast points. These beacons connect to smartphones, smartwatches, and other wearable technology. By itself, it has tremendous potential. Combined with virtual reality, smart mirrors, virtual fitting…
From Wikipedia, the free encyclopaedia Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data. …
In 2015, according to the Jeweller’s Board of Trade, the US lost over 700 retail jewellery stores. The decline in our industry has been steady for over a decade. More than 30% of all retail jewellery doors have closed since 2000. This…
This phrase has been the mantra in retail as long as I can remember. “The customer is always right” was originally coined in 1909 by Harry Gordon Selfridge, the founder of Selfridge’s department store in London. The phrase was meant to assure…
This is a tough time to be young and starting a career in retail jewellery. Too many stores are closing and the competition is fierce. There are plenty of career advisors who will tell you all of the things you are supposed…
In today’s world, it is vital for any retail jewellery business to have a website and a social media presence. A website is your virtual storefront. Social media is your marketing platform. The link that connects them is a blog. Every time you add…
Everyone is talking about Millennials. We are talking about them, trying to figure out how they think, and attempting to navigate the weird marketing space that reaches this generation. But why? Eventually, they will be a buying force, but they…
