I was planning on writing an article about matching the PANTONE colours of the year with gemstones that never get any form of treatment; stones have no hidden surprises. Gems you could rely on to be 100% natural. I owned a…
Social media is no longer just a place to chat with friends or look at pictures of cute kittens. It is becoming the fastest growing platform for making direct sales online. Facebook, Twitter, Instagram, Pinterest, and others all have Buy…
This coming year will see major change in how the jewellery industry does business. There will be new business models at all levels of the trade. Progressive adaptations to new ways of thinking are essential. Diamonds DeBeers and other…
2015 was a year that most members of the jewellery industry are happy to bid a good riddance. Weak sales at all levels of the industry made it difficult for many businesses. There were plenty of surprises, both good and…
Procrastinators wait until the last minute to do their holiday shopping. Now that there are only a couple days left for this selling season, procrastinators will come out hiding and into your store. Treat them right and they can be…
Self-gifting is one of the hottest trends of this holiday shopping season. An estimated 60% of shoppers plan to buy something for themselves. Self-gifting is strongest in the Millennial segment but it is gaining popularity across all demographics. It is…
There is no doubt that the diamond industry is going through a fundamental transformation. Crisis after crisis keeps pummelling the trade; breaking down the long held trust and faith for the product. DeBeers is faltering; cutting prices and production. Polished…
Martin Rapaport published an article calling the actions of the diamond mining companies and banks a Ponzi scheme. He points out the free-falling sales volume of Debeers. The De Beers November 2014 sight was $527 million, while the November 2015…
Thanksgiving marks the official start of the holiday shopping season. Although this day is an American holiday there is one thing that should be universal…giving thanks for everything that is good in our lives. We are fortunate to be in…
Contact information is perhaps the most important part of marketing or advertising. Without a way for a customer to take action, all of your efforts are for nothing. Yet surprisingly, this is one area that often is overlooked. About 30…
