Meet your new customer. Born sometime between the late 1970’s and the turn of the century and referred to as Millennials orGen Y; these are your new clients. Some are still in their teens, but the leading edge is already…
Author: Dave Siskin
Jewellery Retail: The Dissatisfied Customer Part III
Are consumers losing their trust in diamonds?
Jewellery Retail: The Dissatisfied Customer Part II
Jewellery Retail: The Dissatisfied Customer
Is fear tarnishing our image?
What’s in a name?
Death of the Salesmen?
Do we need gem labs?
It’s time to colour your Christmas
Let’s face it. Christmas is the single biggest holiday event in the jewellery world. For US jewellery retailers, this highly commercialized holiday typically accounts for 30-50% of the yearly business. Now is the time to prepare for this important selling…