Who are the HENRYs and why do you need to understand them? HENRY stands for High Earning, Not Rich Yet. HENRYs have household incomes between $100,000 and $250,000 but haven’t built wealth. Income refers to how much money comes into…
Meet the HENRYs
Selling fancy coloured diamonds
The diamond market is sluggish and prices are falling, yet fancy coloured diamonds are among the hottest gems on the market today. They are continually setting auction records, often in the tens of millions of dollars. Fancy coloured diamonds come…
Old-school marketing that still works today
Online marketing is an essential part of business today. Social media keeps you at top of mind. Email campaigns, newsletters and blogs reinforce top-of-mind awareness. All of these have limitations. Social media is fleeting and there is no guarantee your…
Pokémon Go or no?
Pokemon Go is an augmented reality game created by Nintendo using a smartphone’s GPS and camera to find hidden graphics. Launched in the US, Australia and New Zealand in early July, it is now being rolled out in parts of…
Building a Customer-Centric Culture in the Jewellery Industry
I bought a new car about a year ago. After shopping around, I decided on a dealership nearly an hour from my home because they gave me the most pleasant experience and emphasised their exceptional customer service. And so far,…
Greetings: The First Step in Selling
The first 10-15 seconds from the moment a customer walks through your door is the most crucial part of any sales presentation. It is more important than product knowledge or closing skills. You need to get their attention and build…